Inspired by the intersection of design and experience, Sara’s work is detailed, holistic, and story driven.
When not buried in a Figma file or exploring The Big Apple, you’ll find Sara cooking (alongside Molly Baz’s More is More), wandering museums, or planning every detail of her next traveling extravaganza.
Chapman University
(B.A. Public Relations & Adversiting, B.A. Communication Studies, Graphic Design Minor)
Graduated May 2022 | Summa Cum Laude
EXPERIENCE & CLIENTS:
Away
Sweetgreen
ThenWhat Inc.
Cuyama Buckhorn
GT’s Living Foods, Korres, Studio Museum in Harlem, Dodge College, etc.
Sweetgreen
- RETAIL EXPERIENCE + GRAPHIC DESIGN
Analyze, research, and design the sweetgreen customer experience throughout restaurants across the country.
Responsible for designing all in store assets (i.e. menu boards, wayfinding, neon signage, construction graphics, merchandising, fixture + product design etc.) and managing relationships with various production vendors. Scout and commission local artists for each new site, and direct photoshoots for new store openings.
Work cross functionally with the brand, store design, and marketing teams to create a cohesive customer experience that is compelling, innovative, thoughtful, and story driven.
On the House
- CO-FOUNDER + CREATIVE DIRECTOR
Quarterly dinner series hosted in New York City and founded by two best friends who never stop fawning over their love for good (seasonal) food, cooking, and community.
Lead brand identity, menu design, web design, tablescaping, and signage. Event planning, marketing, menu curation, and chef skills also in the works.
Special thanks:
+ Ella Smit, dream partner and bff
+ Holiday Studio, photography
Cuyama Buckhorn
- GRAPHIC DESIGN + MARKETING
Design variety of print and digital collateral including social graphics, flyers, email campaigns, and event brand identities while building a social following & influencer network.
cuyamabuckhorn.com
Special thank you to Miss Kiana Toossi (creative direction) and Savannah Fox (wordsmith).
‘Growing Pains’ Typeface
Craft a layered typeface for Acid League's new line of, hypothetical, CBD drinks that both elevates the brand expression beyond its characteristic minimalism and retains brand equity.
Growing Pains was birthed from the very core of vinegar itself, a living, breathing, organism. What if a new product line for the company reflected this very playful and yet refined growth? This typeface relies on counter-ball shapes to act as a visual motif and bring the brand narrative to life through the very means of communication—typography.
MetaQuest Campaign
Creative directed a national campaign for MetaQuest as a part of NSAC (the national student Advertising Competition). Ranked 1st place at District Competition and 7th Nationally for 2022.
Led our student Ad Agency (Circle Ad) at Chapman University, among many talented peers. Comprised of four departments—Strategy, Media, Creative Concepting, and Art & Production—the team runs like a cross functional agency brimming with collaboration (and good times). This final campaign was the creative solution to over 8 months of research begging the question, how do we make the MetaQuest 2 an essential and coveted tech product for 18-24 year olds?