Aesop


BRANDING, WEB DESIGN, PRINT DESIGN (MAILER + BROCHURE)


This project aimed to explore the opportunity of prestige without pretention, elevation without exclusivity. Aesop, a reputable company founded in 1987, not only boasts meticulous care in crafting products and experiences with sensory pleasure in mind, but also lugs a stereotype for exclusivity and “pomp”.  The project (2 parted) was design to showcase Aesop “Behind the Label” in a manner that invited and engaged new and old prospects alike.

Students were instructed to design (1) an annual report microsite for a company of choice in Adobe XD and (2) a printed piece in Adobe Illustrator that detailed a specific process. The final pieces resulted in the “Behind the Label: 2019 Annual Report” microsite, and “The Aesop Experience: How to Shop with Us” brochure.

All imagery was shot by yours truly or sourced from www.aesop.com.