MetaQuest ‘Look Closer’ 2022 NSAC Campaign
EXECUTIVE CREATIVE DIRECTION, ART DIRECTION, CONCEPT TESTING, EXECUTIVE PRODUCING, DECK DESIGN
As the Executive Creative Director of Chapman University’s 2022 National Student Advertising Competition (NSAC) I led the direction of a national campaign for MetaQuest, garnering a 1st place win at our District Competition. Stay tuned for our semi-finals result ...
My fabulously talented peers and I make up our student Ad Agency (Circle Ad) on campus. Comprised of four departments—Strategy, Media, Creative Concepting, and Art & Production—our team runs like a cross functional agency brimming with collaboration (and good times). Our final campaign was the creative solution to over 8 months of research begging the question, how do we make the MetaQuest 2 an essential and coveted tech product for 18-24 year olds?
The answer? Take a closer look at our campaign executions below.
My fabulously talented peers and I make up our student Ad Agency (Circle Ad) on campus. Comprised of four departments—Strategy, Media, Creative Concepting, and Art & Production—our team runs like a cross functional agency brimming with collaboration (and good times). Our final campaign was the creative solution to over 8 months of research begging the question, how do we make the MetaQuest 2 an essential and coveted tech product for 18-24 year olds?
The answer? Take a closer look at our campaign executions below.
