Inspired by the intersection of design and experience, Sara’s work is detailed, holistic, and story driven.
When not buried in a Figma file or exploring The Big Apple, you’ll find Sara cooking (alongside Molly Baz’s More is More), wandering museums, or planning every detail of her next traveling extravaganza.
MetaQuest Campaign
Creative directed a national campaign for MetaQuest as a part of NSAC (the national student Advertising Competition). Ranked 1st place at District Competition and 7th Nationally for 2022.
Led our student Ad Agency (Circle Ad) at Chapman University, among many talented peers. Comprised of four departments—Strategy, Media, Creative Concepting, and Art & Production—the team runs like a cross functional agency brimming with collaboration (and good times). This final campaign was the creative solution to over 8 months of research begging the question, how do we make the MetaQuest 2 an essential and coveted tech product for 18-24 year olds?